The Moroccan Files

A €14 Agafay Quad Excursion from Marrakech includes central pickup, around two hours of quad riding and tea. How do they do it? Starting with a latte macchiato and a friend’s surprisingly enjoyable morning in Agafay, we follow the economics behind the price — transport, fuel, quads, labour, GetYourGuide commission, upsells, buggy upgrades and quad-and-camel combinations. A look at how an exceptionally low price can still make commercial sense.