I am Peter Manshoven, a tourism professional with over 30 years of experience in the international hospitality and inbound travel industry, with a strong focus on Morocco as a destination.

My career has been built around tour production, revenue management, pricing strategy, and B2B distribution, working across European, Latin American, and high-end international markets. I specialize in FIT travel, series, groups, and tailor-made experiences, always with a strong emphasis on operational efficiency, quality, and profitability.

I take a data-driven and strategic approach to tourism, with particular expertise in ADR optimization, gross margin control, dynamic pricing, and supplier negotiations. Over the years, I have worked closely with hotels, transport companies, guides, and international partners to align market expectations with on-the-ground reality.

Alongside my operational roles, I am also active as a tourism analyst and content writer, sharing insights on market trends, structural challenges, and the evolution of Morocco’s tourism landscape.

Through peter.ma, I share my experience, analysis, and vision of tourism in Morocco — transparent, realistic, and grounded in the field.